EA is criticized for advertising the Donat in FIFA 21 in the toy catalog [EA apologizes]
At the retail network Smyths There is a free printed catalog Smyths Toys – a kind of magazine with an eye on children where toys are shown that can be purchased at the store. And in this edition Electronic Arts I decided to spoil the donat in FIFA 21.
Step 1. Start playing FIFA Ultimate Team.
Step 2. Use FIFA glasses to open sets.
Step 3. Collect the commands of the dream.
Step 4. Take them on the field and play.
The pulp lies in the second step. “FIFA glasses” is a currency for which sets are bought with random contents in the game. Currency is purchased for real money. It turns out, EA Adverts a donat in a children’s magazine – and not any kind of anywhat, but the one that many associate with gambling, because it is built on the mechanics of the Lutboxes.
The topic with the discussion of this advertisement flew to the top of the subredredite on FIFA, I scored over 5.6 thousand likes and turned out to be the most broken post of the month. One of the most popular comments sounds like this:
I believe that it is extremely bad here not only that such an advertisement was placed in a children’s journal, but also that they literally say that it is necessary to succeed in the game, buying points and opening sets. Normalization of intra -game purchases among children at such an early age is oh *** but unethical.
Reddit users call to tell the Government of Great Britain about this: the country’s organs are especially actively fighting Lutboxes in Games for minors. A FIFA – just one, with the rating "for persons from three years". In addition, California is now a trial in a collective lawsuit: a group of people believes that FIFA Ultimate Team violates local gambling laws.
As eyewitnesses note, EA Published at Smyths Toys an advertisement for the Donat FIFA Ultimate Team and last year. Then the hint was even thicker: under the guidance of four steps, images were placed with the maps of replenishment of the wallet in the PlayStation Store. Although the same resonance in the public, it seems, did not arise.
The industry departs from the Lutboxes https://noidverificationcasinos.co.uk/trustly-casinos/ for real money and replaces it with other methods of monetization, such as combat passes and rotation of objects in the store. EA In part, these trends (for example, after a loud scandal removed the lutboxes from Star Wars Battlefront II and generally did not introduce them into Battlefield v) but the sacred cow in the form of FIFA Ultimate Team does not touch – it brings tremendous money and is almost the largest source of profit from the publishing house.
Addition of September 30. In the comments for Eurogamer Electronic Arts stated that she removed the advertisement of Donat FIFA 21 From Smyths Toys (at least where it is possible), and admitted that such a banner should not have appeared in a children’s journal at all.
We work hard with Smyths, To make sure that this advertisement will not appear in all the remaining copies of the catalog for 2020. In addition, we immediately began to revise the process of placing all our future materials in the media and work to ensure that our each advertisement takes into account our responsibility to young players.
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FIFA 21
The best comments
Even ea somehow did not. Normal instructions should look like this:
Step 1. Start playing FIFA Ultimate Team.
Step 2. Stole mom’s credit card.
Step 3. Spread the password.
Step 4. Dry all the loot of a large, good uncle.
Step 5. Bend your friends and say to do the same.
Now, please clarify one point for me: all this beautiful expensive Dream Tim, knocked out of 100,500 paid attempts, will turn into a pumpkin in a year, when you go into a new fifa that is no different from the old?
Consumers of annual athletes are separated from the "hardcore" audience, no less than lovers of mobile phones. Lost people from whom it is easy to pump loot and turn into "whales".
Eh, if it was loot in the end, in the end, good games could not be made with the aim of onley on profit, but also for quality, and gave the developers the opportunity to risk more because risks can be blocked by profit from soborttsims.
So who did not close the door to the imagination? Unicorns Kysh from my house! Again, sweep a rainbow for half a day.
Now, please clarify one point for me: all this beautiful expensive Dream Tim, knocked out of 100,500 paid attempts, will turn into a pumpkin in a year, when you go into a new fifa that is no different from the old?
The only thing I am grateful to EA and their FIFA Ultime Team is that I have not been standing, and having bought a skin on a character in Call of Duty I do not feel so much with a degenerate, because:
a) there are people even worse than me XD
b) My skin, at least go to Warzone with a ghostly hope that he, as it was stated, will not bend after the release of Cold War and I will continue to run his “mega steep and not like everyone else”, and not like FIFA every year: “Come on new Misha © XD
Who would doubt that the “surprise mechanics” will not go anywhere even after the increase in the prices of the game with the advent of Nekst-Gen. It has long been time to stop everyone to utter a casino with football elements in this simulator, they may change their minds. Although this is EA, what am I talking about? 😀
And I do not understand, abroad everyone ties their card to Akkant already with the initial tuning of the console or something? It doesn’t bother anyone? It would not have come to me with my head to tie a card to a children’s account or console ..
As far as I heard from amateurs, Kolden support for a long time, which is commendable. And in general, the multiplayer has a reputation like quite good
EA is so simple that you are giving a day. So I see how they are sitting in their offices and the following:
“And let’s get instructions on how to finish in FIFA in a children’s journal we will place. We will tell you how easy it is to become a nubmaster and bend everyone! These are children, they are trusting, they will do so. Well, he won’t ride, so we apologize and that’s it, it always rolled ”.
EA constantly suffers such reputation losses, but despite this, their revenue is growing every year. And this is really depressing.